Market Trends Drive Need For Model Train Scale

The model train scale was not always an industrypresented problems for the typical enthusiast. If a
standard. When model train productions firstmanufacturer offered a larger variety of
began, the size of the model train wasaccessories, but was not the manufacturer of the
determined by the designer and manufacturer.railway system one was using, the model
With little variety and only a few manufacturersrailroader was limited by inconsistencies on the
providing model trains in specialized areas, thescale of the trains.
need for a standard scale was minimal. However,Each manufacturer would determine the model
with the growth of manufacturers and thetrain scale and trains, rails and accessories would
available variety of accessories, the need for anot be interchangeable. In turn, this would not only
standardized industrial wide scale became evident.require that a model railroader become brand
For early manufacturers such as Lionel,specific or create more than one railway system
Bauchmann, Hornby and Lima, a variety in modelusing different scales, it also meant that each
train scale size was not a concern. Lionel is anmanufacturer would have to market to individual
American manufacturer and the engine replicasrailroaders instead of a group. By not having a
would be of American trains. The scenerystandardized industrial wide scale for size, all
accessories would be American influenced andmanufacturers were limiting the target market of
produced in that manner. Bauchmann and Hornbythese enthusiasts.
are manufacturers originating in the UnitedWith the growing popularity of constructing model
Kingdom. As such, the company products wouldrailway systems and the frustration expressed by
resemble those of the British rail system andmodel railroader's, manufacturers' views on these
settings. Lima is an Italian manufacturer and thescales began to change. Eventually, an industry
company's production and design was gearedstandard model train scale was created and
towards an Italian market.manufacturers' began producing trains and
The terms "model railroader" for American cultureaccessories according to the industry standard.
and "railroad modeler" for most EuropeanWith the introduction of the this scale, every
countries, as well as, Australia are used tomanufacturer's customer base increased and sales
describe a person who constructs or collectsfor all manufacturers increased.
model railroads or systems as a hobby. EarlyA need for a standard scale was not immediately
enthusiasts would typically be introduced to theevidenced. Yet, as this market group increased,
product produced and supplied within theirthe industry formulated a standardized model train
perspective countries. Since global marketing wasscale in order to satisfy the needs of the
not widespread and most countries obtainedconsumer and increase profitability by widening
goods solely from the countries in which theythe available market. Today, the same
resided, model railroading was simplified and thestandardized scale is used. Model railroaders no
scale was irrelevant.longer have to become brand loyal to a specific
However, as the hobby and industry grew, morecompany and can access the wide variety of
manufacturers offering a variety of trains andproducts offered by all manufacturers.
accessories became easily available. This