| Home candle making businesses are popular as a | | | | - balancing the books and |
| source for people to make money either as extra | | | | - planning ahead for selling seasons like Christmas |
| cash or as a fully fledged income. Working a | | | | - planning to cover the cost of making stock in |
| home business does take some determination to | | | | advance. |
| get it up and running because there are so many | | | | Marketing |
| initial steps to take before actually getting out | | | | Not giving enough thought to marketing their |
| there selling candles. | | | | product. One piece of advice that I heard and |
| Time management issues often arise when | | | | which I so feel is good advice for home business |
| running a home based business in the craft and | | | | owners, is to spend one hour every day |
| hobby industry. This is often caused because the | | | | marketing your business. |
| owner tends to work on making product and | | | | The crunch of owning a small business comes |
| does not put sufficient time aside to run the | | | | down to 3 critical aspects: marketing, marketing |
| business. Two reasons account for this and one is | | | | and marketing. If people do not know about your |
| that the owner is doing something they like and | | | | products then you cannot sell anything, regardless |
| therefore want to do it rather than the jobs that | | | | of how much product you have ready to sell. |
| aren't so enjoyable like book-keeping and | | | | Marketing of a business like candle making comes |
| marketing. When making products time always | | | | down to presentation, packaging and telling and |
| seems to be at a premium to get product made | | | | showing people your product. All these aspects of |
| and ready for sale. | | | | marketing need to be addressed regularly to |
| Management problems in home based business. | | | | become successful. |
| Basically there are two problems that home | | | | Small business owners find it difficult doing all the |
| business owners of all descriptions have trouble | | | | jobs required of them but initially they may have |
| dealing with on a regular basis: | | | | to until they can afford to employ someone to do |
| Financial control | | | | the jobs that they do not like doing or which they |
| - Not keeping up with their financial figures on a | | | | are not so competent at. These jobs must be |
| weekly basis, | | | | done otherwise the business will not succeed. |