Craft Fairs, Bazaars & Flea Markets...Oh, My!

p>Many names are associated with events suchbe accepted. Are you only accepting cash? Do
as these. Craft Fairs, Bazaars, Flea Markets andyou have the ability to accept credit cards? Are
Swap Meets are a few names you can find.you going to take checks? Does your bank
Whatever the name...they all mean the sameaccept check from customers out of the area?
thing. They allow you to meet new and interesting6. Make a lead box. Lead boxes can be a great
people (hopefully customers), spend quality timeway to gain a mailing list, future or even repeat
with your family and more of course mostcustomers. One thing you can do with you lead
importantly make some extra cash. But, beforebox is hold a contest. An easy way to make a
you debut your first table at one of theselead box is to take an ordinary cardboard box,
events, getting yourself prepared is the first step.cover it in decorative contact paper and cut a slit
The following is a guideline you can follow to helpin the top. Print out entry forms with blanks for
make sure you're ready.name, address, phone number and email address.
1. First of course you'll want to find events thatOf course if you offer catalog parties or home
are held in your area. This is about the easiestparties, be sure to have a place asking if they're
task of all. You're sure to find them everywhere.interested in holding one.
Check you local newspaper, browse bulletin7. Set up your display at home to get a feel of
boards, and watch for fliers.how it will look at the event. By doing this you
2. Next, attend a few local events yourself. Takecan take your time in arranging and re-arranging
a look around and view things from a customer'syour display so you'll be ready for the event. The
point of view. Which tables caught your eye firstlook and feel of your display has a large impact
and why? What sort of products/merchandise ison your sales.
being carried? Most importantly, what's isn't there?8. Recruit family members. You can make your
Try to visualize how you'd like your table to look.events more family-friendly by assigning
3. Once you've found the event you'd like toeveryone a job. Spouses are great for helping
attend, reserve your table. Most events have anun-loading and loading your merchandise, setting
event manager. Find out who's in charge andup and tearing down your display. Spouse also
contact them. Pricing will vary from one event tocome in handy to "watch your table" if you need
the next. Be sure to find out the averageto step away. Smaller children can help bag/box
attendance to make sure it's worth the money.up products that are sold, hand out business cards
Don't forget to ask questions such as theand catalogs or even meet and greet customers.
availability of electricity (if needed), the size ofDon't forget to bring along some fun things for
your "booth", anything forbidden?children incase of the dreaded boredom.
4. Make sure you have enough inventory. Stock9. Put on a smile. Don't just sit behind your table
up on catalogs, brochures and business cards.looking bored. Smile and greet visitors as they
Make a list of all the supplies you'll need. Are youwalk by or more importantly "stop in". Ask them
going to have samples available? You can find aif they're enjoying the event, how they're doing.
printable check-list atBe friendly.
5. Decide what types of payments are going to10. Have fun!